How we work
Our approach
We design homes that feel deeply considered, never overdesigned. A home should be more than beautiful: it should be intuitive and deeply specific to the people who live in it, and hold up over time, both aesthetically and functionally. Every project is tailored to the way each client lives.
The process
From concept through completion
Founder and principal designer Alexandra Peck leads the firm with a keen architectural sensibility, refined aesthetic and highly collaborative approach.
Discovery consultation
Every project begins with a complimentary project discovery consultation. Tell us about your project and we will be in touch within one to two business days to schedule a 30-minute phone call, to learn more about you and what you hope to achieve.
Concept and design direction
Alexandra creates the concept: the overall design narrative and aesthetic direction, shaped by how you want your home to look and by the way you live. Each project is approached as a complete composition.
Design development
The design is developed in detail, with the specification of every interior architectural element, from material finishes, fixtures and appliances to hardware and lighting.
Sourcing and art curation
Architectural and decorative finishes, fixtures, hardware and furnishings are sourced for the home. Art curation and sourcing can be part of the process too: we love helping clients discover pieces that feel like them.
Documentation and procurement
The studio prepares 3D visualizations, architectural drafting and the construction documentation for the build, then manages procurement.
Construction and installation
Through the project build out, we coordinate construction with the design and construction partners each project needs, and Alexandra oversees the installations until the home is complete.
Design philosophy
Sophisticated without feeling staged
Layered without feeling heavy. Personal without sacrificing refinement. Our work is grounded in architecture, materiality and the way a space is experienced day to day.
Structure and movement
We are drawn to how layout shapes flow, how materials create atmosphere and how small details build a larger sense of cohesion.
Two disciplines
Formal design training gave Alexandra structure, proportion and spatial logic; classical ballet, a feel for form, flow and balance.
A complete composition
Every element is selected in relationship to the whole, from the proportions of a room to the patina of a fixture.
Designer, curator, creative partner
Alexandra’s ultimate goal is to design places where clients and their friends and families will make lasting, joyous memories.
A principal-led studio
Alexandra is directly involved in every design decision, conversation and solution, supported by trusted design specialists.
Bespoke and one of a kind
Working with trusted fabricators, we design bespoke furniture, lighting, rugs and window treatments, and curate vintage finds.
Full-service interior design
A boutique, full-service interior architecture and design studio, we work on ground-up new construction, large-scale renovations and turnkey, fully furnished homes, as well as select hospitality projects.
Ground-up new construction
For new homes and buildings, designed from concept through completion.
- Examples
- Ground-up new construction luxury homes in Los Angeles and Miami, and Midtown Luxury Residences, a 42-unit condominium building in Manhattan with a duplex penthouse at its crown, completed in 2021.
- What it includes
- The design direction and design development; specification of every interior architectural finish, fixture, appliance, hardware and lighting; sourcing of furniture, decor, artwork, rugs and lighting; construction documentation.
- How it runs
- From concept creation through design development, sourcing, procurement, construction documentation and the project build out, with construction project management and installations overseen by the studio.
Large-scale renovations
For homes with beautiful original bones that need a lot of love.
- Examples
- Historic brownstone renovations in Brooklyn, among them the Prospect Heights Brownstone, and a mid-century-modern remodel in the Pacific Palisades, now under way.
- What it includes
- Meticulous space planning, custom design solutions and thoughtful material selection; one-of-a-kind furnishings and wall finishes, bedding and linens, decorative objects and artwork; bespoke lighting, furniture and window treatments; curation of vintage finds.
- How it runs
- We find most renovation projects take a minimum of 12 months to complete, working alongside the design and construction partners the project needs.
Turnkey, fully furnished homes
For a home that should feel complete, beautiful and lived-in.
- Examples
- Durham Transitional, a 5,300 sf family home in Durham, North Carolina, furnished from a blank canvas around the few pieces the clients wanted to keep.
- What it includes
- A collection of furnishings, lighting, window treatments, art and accessories, with the fabrics and finishes to match, pulled together to create a bespoke look tailored to how you want your home to look and to function.
- How it runs
- Most of our furnishing projects take a minimum of six months to complete.
Select hospitality
Alongside our residential work, Alexandra led the design of Soho House Nashville, the brand’s largest North American property, and designed The Pinch, an extended-stay boutique hotel in three historic buildings in downtown Charleston, leading complex teams to deliver a cohesive, richly layered guest experience.
Where we work
From California to New York
We work with clients across the country, from California to New York and beyond. Alexandra is based in Los Angeles after a decade living in New York; she grew up in the Carolinas and spent her childhood traveling throughout Europe, Asia and the Middle East.
Los Angeles
Our home base: an elevated celebrity home in the Hollywood Hills, ground-up new construction luxury homes, a mid-century-modern remodel in the Pacific Palisades, and homes on Mulholland and in Santa Monica.
New York
Where Alexandra lived for a decade: historic brownstone renovations in Brooklyn, a luxury penthouse in Nolita, luxury residences in Midtown and a workplace in the Flatiron District.
Miami
Ground-up new construction luxury homes, designed from concept through completion.
Nashville
Soho House Nashville, a 97,000-square-foot boutique hotel and members’ club in a former hosiery factory, with 47 hotel rooms, a pool, a spa and three performance spaces.
Charleston
The Pinch, three historic buildings in downtown Charleston turned into a high-end, extended-stay boutique hotel whose 25 bedrooms feel like apartments.
The Carolinas
Where Alexandra grew up: a coastal estate in the Carolinas, and a 5,300 sf family home in Durham, North Carolina, furnished from a blank canvas.
Confidentiality is extremely important to us: we never disclose addresses or any information related to our private residential clients.
Inquire
Transform and elevate your space
Tell us about your project, and we will be in touch within one to two business days to schedule your complimentary project discovery consultation.
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